Effective Date: March 10, 2026
Last Updated: March 10, 2026
PRūF can be used without creating an account. If you choose to sign in, we collect your email address and sign-in details from Apple, Google, or email/password so we can keep your account working. We store the food preferences and profile answers you choose, such as allergens, additives, oils, nutrition priorities, favorite restaurants, and similar personalization settings. We collect basic app analytics, search and feature interaction data, device and app diagnostics, and purchase status so the app works, stays reliable, and can improve over time. If you enable notifications, we store your push token and notification settings. If you send feedback or report an issue, we store what you submit. We do not collect camera, microphone, photos, contacts, precise location, or Apple Health data.
If you visit our website, we may also collect basic website analytics and performance information.
This Privacy Policy applies to the PRūF iOS app, prufapp.com, and related account and support services operated by PRūF Labs LLC ("PRūF," "we," "our," or "us").
Some data stays only on your device, such as recent views, certain caches, and local saved-item state. Saved items sync to your account only when you are signed in.
If you visit prufapp.com, our website may collect limited traffic and performance analytics.
The free version of PRūF may show Google banner ads. Depending on your consent and platform permissions, ads may be personalized or non-personalized.
If advertising or attribution features are enabled in your version of the app and you allow tracking, advertising or measurement partners may use device identifiers to measure ad performance, attribute installs, and record subscription events.
We use analytics tools to understand how PRūF is used and where it fails. We also use sampled session replay to help diagnose issues and improve flows. Session replay is not always on. It is configured to auto-mask common text, image, web, and map content, and we mark sensitive sign-in and report-entry fields as sensitive before capture.
We do not sell your personal information to data brokers. We share limited information only when needed to operate the app, support purchases, measure performance, or comply with law.
We may also disclose information if required by law or if reasonably necessary to protect users, the app, or our rights.
We use reasonable technical and organizational safeguards designed to protect your information, including encrypted network transport, authenticated account access, and access controls for the systems we manage. No method of transmission or storage is perfectly secure.
We keep information for as long as reasonably necessary to provide PRūF, support purchases, maintain security, resolve disputes, enforce agreements, and comply with legal obligations. Local data stored on your device remains there until you clear it or remove the app.
PRūF is not intended for children under 13, and we do not knowingly collect personal information from children under 13.
Your information may be processed in countries other than your own. When required, we rely on appropriate safeguards for those transfers.
PRūF may link to third-party services such as restaurant websites or third-party sign-in providers. Their privacy practices are governed by their own policies.
We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and update the effective and last updated dates above.
PRūF provides food ingredient and additive information for educational purposes only. It is not medical advice and should not replace guidance from qualified healthcare professionals.
If you have questions or want to make a privacy request, contact us here:
Email: support@prufapp.com
Website: www.prufapp.com
In-App: Use the contact form in the app's Account section